How do Homies Phone Cards differ from other cards?
Homies cards bring an entertainment factor to the prepaid phone card. Our goal is to create brand awareness through a multitude of avenues and appeal to the core customer base of phone cards. Homies cards use humor, happy and positive images. Customers can relate to any one of our Homies as either someone they know or even themselves. These characters appeal to people of all ages.

Homies Phone Cards are the best choice for a Hispanicbranded phone card.
All Homies Phone Cards include superior quality and reliability plus the entertainment factor. But, like the characters, Homies cards each have their own differences. There are many options, with some cards marketed for South and Central America, some for the large cities in Mexico, and still others for use with cell phones.

Image and Message
The Homies message promotes unity. The Homies characters are portrayed as positive role models, not street thugs. The real message is that even though people look different and may fit a stereotype, we are all much the same. Our community is mixed with people of different backgrounds and cultures. Homies cards also promote other positive messages including “Stay in School.”

Customer Loyalty
The Hispanic community is now the largest minority group in the history of the United States. With a population of over 44 million (including Puerto Rico) and an estimated purchasing power of over $700 billion, the domestic Hispanic population on a global scale would qualify as the 8th largest economy in the world surpassing that of Canada, Spain, Mexico, Brazil, and India.

The Hispanic community generally chooses its service providers critically. Corporations who choose to engage the community in a comprehensive partnership as opposed to competing on the traditional basis of pricing and distribution will differentiate themselves. Creating trust with the Hispanic community through a comprehensive and sustained market presence will translate into market dominance.

The Yankelovich Monitor Multicultural Marketing Study (2006), found Hispanics having strong trust in brands. “Brands must show that they understand the ethnic consumer by crafting culturally appropriate and targeted messaging that speaks directly to them,” said Sonya Suarez-Hammond, director of multicultural marketing insights at Yankelovich.

The Homies characters pay tribute to the Latino experience and culture, which cements their popularity among
consumers. The Homies characters and franchise already have the brand recognition, success, and saturation in the marketplace. Over 120 million miniature Homies figures have been sold along with posters, die cast cars and other items. Homies Phone Cards continually adds new characters, thereby maintaining customer loyalty and repeat purchases.

Cross Marketing Opportunities
Several unique options are available to help promote the phone cards will increase customer awareness and increase store revenue:

•	Miniature Homies figurines – available to retailers as an addon sale, additional revenue source.
•	Folders – promote the positive “Stay in School” message to children & teens.

Homies Advertising

•	Currently running ads on Spanish radio and TV.
•	Music track by popular Hispanic artist La Plebada.
•	Miniature figurines are featured in the TV spots.
•	Floor & door stickers, magnetic signs, and posters – all available in various sizes to fit any store configuration.
•	Currently considering billboards in selected markets.

The Future of Homies Phone Cards
Our goal is to be the one of the top selling cards in all markets.

1.	We will introduce cards in stages to maintain variety and keep pace with new strategies.
2.	We are seeing the market move toward cleaner cards. In that environment, we will all be on a level playing field. Consumers will then choose their brand on the factors that we are currently targeting.
3.	New commercials, new music videos and new promotions are being planned.
4.	Create coupons, new collectible images, and value-added packaging that have stickers as an attachment.

Mission Statement
To create long term partnerships with distributors of prepaid products across the United States and build our flagship Homies® brand one partner at a time.

Why KRUSH Communications?
Experience
KRUSH has been in the prepaid industry for over 10 years. The company’s experience as a prepaid product distributor provides particular knowledge and expertise in the brand strategy and tactics required for a distributor to be successful. We have been achieving our goals and can help you through our experience.

Service
Customer service is our top priority and the focus of our company. This is what differentiates us from our competitors. We offer a money-back guarantee. If KRUSH products do not sell, send them back and we will refund your money or exchange them for one of our other products.

Quality & Technology
Our carrier’s facility has the highest call completion and call quality in the industry. We utilize Tier 1 carriers with three Nortel DMS 250 switches, with a total of over 100,000 ports. Our Web-based software programs allow you to manage and control all aspects of your KRUSH products.

Partnership
Our distributors are not simply customers – they are partners. We will help you protect your area as well as share our knowledge of the business to help you grow your business to where it needs to be.

KRUSH Communications has the Experience, Service, Quality, and Technology to help your business succeed!

How We Do It
We create the products you need by keeping in tune with current market conditions. We enable your company to protect your territory with exclusive products that strengthen not only your distribution but also your bottom line. KRUSH also provides marketing support including promotions, ad campaigns, posters, danglers, radio and television commercials along the knowledge of how to utilize this collateral to expand your customer base.

Products and Programs

•	Phone Cards
•	Web-based phone cards
•	Homies phone cards
•	Cell phones and cards
•	Vending cards
•	Promotional Cards
•	Specialty products
•	POSA machines

Features

•	Private label
•	Pay by usage
•	PIN-less dialing
•	Frist-use dialing
•	Web access